Driving down a country road, you might see cows grazing by the roadside — but you wouldn’t stop your car just to look.
Now imagine if one of those cows was purple.
This is the idea introduced by Seth Godin, one of the greatest marketing minds of our time, in his book Purple Cow. His message is simple: in a world saturated with ordinary, it takes something truly unique and remarkable to stand out — and to make the world better.
But how do we become remarkable?
Too often, our culture and systems take children with unique talents and try to shape them into average. We focus heavily on their weaknesses, ensuring they perform “well enough” in every area. And when a child behaves differently from the group, alarms are raised. Questions follow: Why are they so different? Why can’t they be more like the others?
But the truth is, being different is not a flaw — it is often the very sign of a gift waiting to be nurtured. Uniqueness can feel uncomfortable because it challenges what we consider “normal,” yet it is in those differences that true potential begins to shine.
This is where true remarkableness begins: discovering the dream our heart belongs to and holding onto it so tightly that nothing can shake it free.
Every child carries a unique talent. Parenthood is the journey of helping them uncover it — of guiding them to follow their passion with courage and with a spirit that never gives up.
For some children, their uniqueness is already impossible to ignore. It bursts forth so strongly that nothing can contain it. That’s a gift — because it often helps them find their talent sooner.
Uniqueness is the seed of something remarkable. And when it shows itself, it’s not something to fear or fix. It’s something to celebrate.